Blog
Pricing & E-Commerce
The calculations, data and reasoning behind pricing decisions. We write about the real questions that come from the teams we work with in early access.
The math behind a price recommendation
How price elasticity, revenue projection and confidence scores are actually calculated — the formulas, their academic grounding, and where the approximation breaks.
Read the post →Tracking competitor prices is not the same as pricing against them
Tracking produces a number; pricing requires a decision. Three questions sit in between: is it the same product, is the data complete, and does the buyer even perceive the gap.
Read the post →Why cutting your price is the wrong answer to a MAP violation
A MAP violation is a contract problem, not a pricing problem. How to measure its size, why matching the price backfires, and what the correct response looks like.
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