We eliminate blind spots in pricing.
Nudge was founded in Istanbul in 2026. Our goal is straightforward: to turn competitor price data into pricing decisions a team can trust. Live in Turkey today; more markets next.
Our story
Nudge was founded in Istanbul in 2026. Our founding team noticed that e-commerce brands were still making pricing decisions with spreadsheets, manually browsed competitor sites, and reports that arrived weeks too late.
The cost of this process was not just lost time — every missed MAP violation and every unnoticed competitor move translated directly into lost revenue. We saw that the solution was not another dashboard; it required genuine intelligence.
Nudge tracks competitor prices on a schedule, detects MAP violations automatically with evidence, and delivers price recommendations with their estimated revenue impact and the assumptions behind them. Live in Turkey today; more markets next.
To make the pricing intelligence capacity that large enterprise players enjoy available to every e-commerce brand — reliably, and in a form that can be acted on.
Our values
Give us a nudge.
Join the early access list or speak directly with our team.